Soo-won parses that advice carefully. It's going to be incredibly expensive at start-up, is what he gathers from it. Heavy upfront costs and he'll need enough reserves on top of that to hedge against multiple obstacles.

"I see... And I want to be careful about relying too heavily on stock issuance. I don't want to be so beholden to shareholders that they can demand higher prices to leech the savings into their own pockets."